02394cam a2200409 i 4500 21438999 CSPC 20250516142851.0 200220s2020 caua rb 001 0 eng d 2020933403 GBC084851 bnb 019841732 Uk 9781526490100 (pbk) (OCoLC)on1142035035 YDX eng rda YDX BDX OCLCQ UKMGB OCLCO OCLCF CHVBK OCLCO WSB OCLCO DLC CSPC lccopycat HF5415.1265 .B8669 2020 658.872 B912n 23 Burgess, Cheryl, author. The new marketing : how to win in the digital age / Cheryl Burgess and Mark Burgess ; [foreword by Jonah Berger] Los Angeles : SAGE, 2020. xvi, 268 pages : illustrations ; 25 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. Part I. Marketing transformation in a digital world -- Challenges facing the new marketing organization -- Seeing real-time into the consumer's mind -- Architecting data-driven buyer personas -- Personalizing the customer journey and activating brand purpose -- Part II. Building the content marketing supply chain -- Designing experiences to WOW customers -- Winning with content marketing and storytelling -- Disrupting the content distribution mix -- Part III. Connecting through new channels and developing your personal brand -- Engaging social employees, influencers and generation Z -- Unlocking the power of you -- Part IV. Bringing the future into focus -- The new integrated marketing strategy: brand choreography -- Data in, branding out -- The future: coming faster than you think. Internet marketing. Internet marketing. fast (OCoLC)fst00977272 Online-Marketing gnd Burgess, Mark, 1949- author. ebook version : 9781529737400 7 cbc copycat 2 ncip 20 y-gencatlg ddc 0 BK 658.872 B912n CIR 2020 23 0 0 ddc 0 0 CSPC CSPC CIR 2025-05-16 0 CIR 658.872 B912n 2020 029558 2025-05-16 13:47:14 1-1 2025-05-16 BK 29602 29602