Burgess, Cheryl, <br/><br/>
The new marketing :  how to win in the digital age / 
Cheryl Burgess and Mark Burgess ; [foreword by Jonah Berger] 
 - xvi, 268 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I. Marketing transformation in a digital world -- Challenges facing the new marketing organization -- Seeing real-time into the consumer's mind -- Architecting data-driven buyer personas -- Personalizing the customer journey and activating brand purpose -- Part II. Building the content marketing supply chain -- Designing experiences to WOW customers -- Winning with content marketing and storytelling -- Disrupting the content distribution mix -- Part III. Connecting through new channels and developing your personal brand -- Engaging social employees, influencers and generation Z -- Unlocking the power of you -- Part IV. Bringing the future into focus -- The new integrated marketing strategy: brand choreography -- Data in, branding out -- The future: coming faster than you think. 
<br/><br/><label>ISBN: </label>9781526490100 
<br/><br/><label>LCCN: </label>2020933403 
<br/><br/><label>Nat. Bib. No.: </label>GBC084851  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>019841732  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Internet marketing.<br/>Online-Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .B8669 2020 
<br/><br/><label>Dewey Class. No.: </label>658.872  / B912n