Magpantay, Don M.,

Strategic management for business and accountancy / Don M. Magpantay and Augusto R. Matias. - 112 pages ; 25 cm.

Includes bibliographical references.

The nature of strategic management -- The business vision and mission -- Analyzing a company's external environment -- Analyzing a company's resources and competitive position -- Strategies in action -- Strategy analysis and choice -- Implementing strategies: management and operations issues -- Implementing strategies: marketing, finance/accounting R&D and MIS issues -- Writing a strategic plan.

9786214780129


Strategic planning.
Accounting.

658.4012 / M275s