Strategic management for business and accountancy /
Don M. Magpantay and Augusto R. Matias.
- 112 pages ; 25 cm.
Includes bibliographical references.
The nature of strategic management -- The business vision and mission -- Analyzing a company's external environment -- Analyzing a company's resources and competitive position -- Strategies in action -- Strategy analysis and choice -- Implementing strategies: management and operations issues -- Implementing strategies: marketing, finance/accounting R&D and MIS issues -- Writing a strategic plan.