TY  - BOOK
AU  - De Chavez,Roberto G.
TI  - Principles of marketing
SN  - 9786214091638
AV  - HF5415 
U1  - 658.8 
PY  - 2021///
CY  - Mandaluyong City
PB  - Books Atbp. Publishing Corp.
KW  - Marketing
N1  - Includes bibliographical references; Part I. Marketing and marketing plan -- Introduction -- Strategic plan -- Marketing research -- Part II. Buyers and markets -- Marketing environment -- Consumer behavior -- Market segmentation, targeting and positioning -- Part III. The marketing mix -- Products
ER  -