01117nam a2200265 i 4500 CSPC 20250516105313.0 250514s2021 ph b 000 0 eng d 9786214091638 CSPC CSPC eng rda HF5415 658.8 D356p De Chavez, Roberto G., author. Principles of marketing / Roberto G. De Chavez. Mandaluyong City : Books Atbp. Publishing Corp., 2021. x, 230 pages ; 23 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references. Part I. Marketing and marketing plan -- Introduction -- Strategic plan -- Marketing research -- Part II. Buyers and markets -- Marketing environment -- Consumer behavior -- Market segmentation, targeting and positioning -- Part III. The marketing mix -- Products. Marketing. ddc 0 BK 658.8 D356p FIL 2021 0 0 ddc 0 0 CSPC CSPC FIL 2025-05-14 0 FIL 658.8 D356p 2021 029628 2025-05-14 10:16:43 1-1 2025-05-14 BK 29559 29559