De Chavez, Roberto G., <br/><br/>
Principles of marketing / 
Roberto G. De Chavez. 
 - x, 230 pages ;  23 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/>Part I. Marketing and marketing plan -- Introduction -- Strategic plan -- Marketing research -- Part II. Buyers and markets -- Marketing environment -- Consumer behavior -- Market segmentation, targeting and positioning -- Part III. The marketing mix -- Products. 
<br/><br/><label>ISBN: </label>9786214091638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8  / D356p