<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>03393cam a22003978i 4500</leader>
  <controlfield tag="001">21957944</controlfield>
  <controlfield tag="003">CSPC</controlfield>
  <controlfield tag="005">20250509111116.0</controlfield>
  <controlfield tag="008">210325s2022    nyu      b    001 0 eng  </controlfield>
  <datafield tag="010" ind1=" " ind2=" ">
    <subfield code="a">  2021012313</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781032012568</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="e">rda</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">CSPC</subfield>
  </datafield>
  <datafield tag="042" ind1=" " ind2=" ">
    <subfield code="a">pcc</subfield>
  </datafield>
  <datafield tag="050" ind1="0" ind2="0">
    <subfield code="a">HD45</subfield>
    <subfield code="b">.M376 2022</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="0">
    <subfield code="a">658.4063</subfield>
    <subfield code="b">M458i</subfield>
    <subfield code="2">23</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Mazumdar, Sanjay K.,</subfield>
    <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="4">
    <subfield code="a">The innovation engine for growth :</subfield>
    <subfield code="b">an actionable roadmap to thriving in a hyper-competitive world /</subfield>
    <subfield code="c">Sanjay Mazumdar and Cheryl Perkins.</subfield>
  </datafield>
  <datafield tag="263" ind1=" " ind2=" ">
    <subfield code="a">2109</subfield>
  </datafield>
  <datafield tag="264" ind1=" " ind2="1">
    <subfield code="a">New York, NY ;</subfield>
    <subfield code="a">Abingdon, Oxon :</subfield>
    <subfield code="b">Routledge,</subfield>
    <subfield code="c">2022.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xix, 179 pages : </subfield>
    <subfield code="b">color illustrations ; </subfield>
    <subfield code="c">23 cm. </subfield>
  </datafield>
  <datafield tag="336" ind1=" " ind2=" ">
    <subfield code="a">text</subfield>
    <subfield code="b">txt</subfield>
    <subfield code="2">rdacontent</subfield>
  </datafield>
  <datafield tag="337" ind1=" " ind2=" ">
    <subfield code="a">unmediated</subfield>
    <subfield code="b">n</subfield>
    <subfield code="2">rdamedia</subfield>
  </datafield>
  <datafield tag="338" ind1=" " ind2=" ">
    <subfield code="a">volume</subfield>
    <subfield code="b">nc</subfield>
    <subfield code="2">rdacarrier</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references and index.</subfield>
  </datafield>
  <datafield tag="505" ind1="0" ind2=" ">
    <subfield code="a">Introduction -- Getting the most out of this book -- Defining your strategy - innovation for sustainable growth -- Three horizon framework for short-and long-term growth -- Core strengths and innovation capabilities advancement -- Strategic partnerships and their role in accelerating innovation -- Socioeconomic megatrends driving future innovation -- Identifying opportunities, partners and resources - emerging innovations by selected industries -- Aerospace -- Automotive -- Chemical -- Building construction -- Electronics -- Internet of things (IoT) -- Medical devices -- Executing your strategy - Integrating core capabilities with external opportunities -- Summary. </subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">"Written by experts on innovation and growth, this book provides the necessary tools to systematically develop and sustain profitable innovation pipelines. In a hypercompetitive global market, businesses must innovate to survive, yet the failure rate for innovation is extremely high. Strategists and thought leaders, Cheryl Perkins and Dr Sanjay Mazumdar, offer a sophisticated yet practical approach for implementing successful innovation. Leveraging thought-provoking questions and powerful templates, the book outlines how companies can leverage core strengths, build internal innovation capabilities, partner effectively, and identify the promising areas to pursue. In addition, the book highlights emerging innovations in several major industries, providing fodder to fuel creative thinking and exploration of possible applications across a variety of different industries. Managers and leaders will welcome the innovation insights and examples, as well as the templates to build an organization's plan to diagnose patterns of innovation, identify opportunities, and apply emerging innovations in their own industries and businesses"--</subfield>
    <subfield code="c">Provided by publisher.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Technological innovations</subfield>
    <subfield code="x">Economic aspects.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Diffusion of innovations.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Success in business.</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Perkins, Cheryl A.,</subfield>
    <subfield code="e">author.</subfield>
  </datafield>
  <datafield tag="776" ind1="0" ind2="8">
    <subfield code="i">Online version:</subfield>
    <subfield code="a">Mazumdar, Sanjay,</subfield>
    <subfield code="t">The innovation engine for growth</subfield>
    <subfield code="d">New York, NY : Routledge, 2022.</subfield>
    <subfield code="z">9781003177906</subfield>
    <subfield code="w">(DLC) 2021012314</subfield>
  </datafield>
  <datafield tag="906" ind1=" " ind2=" ">
    <subfield code="a">7</subfield>
    <subfield code="b">cbc</subfield>
    <subfield code="c">orignew</subfield>
    <subfield code="d">1</subfield>
    <subfield code="e">ecip</subfield>
    <subfield code="f">20</subfield>
    <subfield code="g">y-gencatlg</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
    <subfield code="c">BK</subfield>
    <subfield code="h">658.4063</subfield>
    <subfield code="i">M458i</subfield>
    <subfield code="k">CIR</subfield>
    <subfield code="m">2022</subfield>
    <subfield code="n">0</subfield>
    <subfield code="e">23</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">CSPC</subfield>
    <subfield code="b">CSPC</subfield>
    <subfield code="c">CIR</subfield>
    <subfield code="d">2025-05-09</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">CIR 658.4063 M458i 2022</subfield>
    <subfield code="p">029513</subfield>
    <subfield code="r">2025-05-09 11:02:23</subfield>
    <subfield code="t">1-1</subfield>
    <subfield code="w">2025-05-09</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">29553</subfield>
    <subfield code="d">29553</subfield>
  </datafield>
</record>
