@book{29550,
	author = {Verhoef, Peter C., and Kooge, Edwin,},
	title = {Creating value with data analytics in marketing :},
	publisher = {Routledge,},
	year = {2022.},
	address = {Abingdon, Oxon ;},
	edition = {Second edition.},
	note = {Previous edition: Creating value with big data analytics.}
}