Agustin-Acierto, Marife,

Pricing strategy / Marife Agustin-Acierto and Gilfred Abad Acierto ; Saturnina L. Gomez, editor. - xiv, 349 pages : illustrations ; 26 cm. - Outcome-based education .

Includes bibliographical references and index.

Introduction -- Pricing strategy -- Best practices of different companies on pricing strategy -- Suggestive formulation of pricing strategy.

9786214270897


Pricing.
Marketing--Pricing.
Business enterprises--Valuation.

658.816 / Ag97p