Agustin-Acierto, Marife,
Pricing strategy /
Marife Agustin-Acierto and Gilfred Abad Acierto ; Saturnina L. Gomez, editor.
- xiv, 349 pages : illustrations ; 26 cm.
- Outcome-based education .
Includes bibliographical references and index.
Introduction -- Pricing strategy -- Best practices of different companies on pricing strategy -- Suggestive formulation of pricing strategy.
9786214270897
Pricing.
Marketing--Pricing.
Business enterprises--Valuation.
658.816 / Ag97p