Preston, Donald,

Research methodology and quantitative techniques / Donald Preston. - xiv, 291 pages ; 26 cm.

Includes bibliographical references and index.

Research methodology and quantitative methods -- Research process and design -- Evaluation research method -- Research methods of statistics -- Scientific method -- Organizational research and management -- Ethical decision making in research -- Structured analysis and design methodology -- Marketing research process.

9781666889109


Research--Methodology.
Quantitative research.

001.42 / P926r