Agustin-Acierto, Marife, <br/><br/>
Internet marketing / 
Marife Agustin-Acierto and Gilfred Abad Acierto ; Annabelle Gordonas, editor. 
 - x, 221 pages :  illustrations ;  26 cm.  
 - Outcome-based education .
<br/><br/>Includes bibliographical references. 
<br/><br/>The digital revolution: brief history -- Marketing concept and principles -- Electron retailing -- The internet for distribution -- E-marketing communication tools -- Engaging customers with social media -- Buying digital media space -- Ethical and legal issues. 
<br/><br/><label>ISBN: </label>9786214270866 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce.<br/>Online marketing.<br/>Internet marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.1265 
<br/><br/><label>Dewey Class. No.: </label>658.872  / Ag97i