Understanding research design and methods : basic business approach for undergraduate level /
Madonna S. Molines-Siniguian.
- viii, 142 pages : illustrations ; 26 cm.
Includes bibliographical references.
Chapter 1: Introduction to research --Chapter 2: The research process -- Chapter 3: Developing survey instruments -- Chapter 4: Sampling technique and procedure -- Chapter 5: Gathering and collection of data -- Chapter 6: Measuring and scaling -- Chapter 7: Presentation and guidelines in writing research.