TY  - BOOK
AU  - Gladwell,Malcolm
TI  - The tipping point : : how little things can make a big difference / 
SN  - 9780316679077
AV  - HM1033  .G53 2000
U1  - 302  
PY  - 2000///
CY  - New York : 
PB  - Back Bay Books/Little, Brown and Company, 
KW  - Social change
KW  - Social psychology
KW  - Contagion (Social psychology)
KW  - Causation
KW  - Context effects (Psychology)
N1  - Includes bibliographical references and index; Introduction -- The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: sesame street, blue's clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for unsticky cigarette -- Conclusion: focus, test, and believe
ER  -