The tipping point how little things can make a big difference Gladwell, Malcolm creator author. text bibliography nyu 2000 monographic eng
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280 pages ; 17 cm. Introduction -- The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: sesame street, blue's clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for unsticky cigarette -- Conclusion: focus, test, and believe. Malcolm Gladwell. Includes bibliographical references and index. Social change Social psychology Contagion (Social psychology) Causation Context effects (Psychology) HM1033 .G53 2000 302 G455t 9780316679077 CSPC 250206 20250210101733.0 eng