Gladwell, Malcolm,  <br/><br/>
The tipping point :   how little things can make a big difference /  
Malcolm Gladwell.  
 - 280 pages ;  17 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: sesame street, blue's clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for unsticky cigarette -- Conclusion: focus, test, and believe. 
<br/><br/><label>ISBN: </label>9780316679077 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social change.<br/>Social psychology.<br/>Contagion (Social psychology).<br/>Causation.<br/>Context effects (Psychology).
<br/><br/><label>LC Class. No.: </label>HM1033   / .G53 2000 
<br/><br/><label>Dewey Class. No.: </label>302   / G455t