TY  - BOOK
AU  - Pernia,Elena E.
TI  - Communication research in the Philippines: issues and methods 
SN  - 9789715426084
U1  - 302.2072 
PY  - 2004///
CY  - Quezon City
PB  - The University of the Philippines Press
KW  - Communication
KW  - Research
KW  - Philippines.
KW  - Mass media
KW  - Philippines
KW  - Social sciences
N1  - Includes bibliographical references; An Overview into the study of communication -- Some basic foundations -- Content analysis -- Reception analysis -- Field research -- Observing meetings: a method for studying organizational climate -- Studying internet communication: analyzing web pages -- Communication research in the Philippines implications for a research agenda
ER  -