Pernia, Elena E.,

Communication research in the Philippines : issues and methods / Elena. E. Pernia. - vii, 127 pages ; 23 cm.

Includes bibliographical references.

An Overview into the study of communication -- Some basic foundations -- Content analysis -- Reception analysis -- Field research -- Observing meetings: a method for studying organizational climate -- Studying internet communication: analyzing web pages -- Communication research in the Philippines implications for a research agenda.

9789715426084


Communication--Philippines. --Research
Mass media--Philippines.--Research
Social sciences--Philippines.--Research

302.2072 / P423c