Entrepreneurial mindset /
Angelita Ong Camilar-Serrano.
- xii, 255 pages ; 26 cm.
- Outcome-based education .
Includes bibliographical references.
The practice of entrepreneurship -- Entrepreneurial mindset and opportunity recognition -- The use of design thinking -- Building business models -- Customers and market -- Networks and founding teams -- Revenue models and financing -- Planning and failures for entrepreneurs -- Legal and intellectual property issues.
9786214270835
Entrepreneurship. Entrepreneurs--Psychology. New business enterprises--Management. Success in business. Motivation (Psychology).