Camilar-Serrano, Angelita Ong,

Entrepreneurial mindset / Angelita Ong Camilar-Serrano. - xii, 255 pages ; 26 cm. - Outcome-based education .

Includes bibliographical references.

The practice of entrepreneurship -- Entrepreneurial mindset and opportunity recognition -- The use of design thinking -- Building business models -- Customers and market -- Networks and founding teams -- Revenue models and financing -- Planning and failures for entrepreneurs -- Legal and intellectual property issues.

9786214270835


Entrepreneurship.
Entrepreneurs--Psychology.
New business enterprises--Management.
Success in business.
Motivation (Psychology).

HB615

658.421 / C146e