TY - BOOK ED - 3G E-Learning. TI - 3G handy guide : : event management SN - 9781680949087 U1 - 394.2068 23 PY - 2019/// CY - New York : PB - 3G E-Learning KW - Event management KW - Special events KW - Meetings KW - Planning KW - Hospitality industry KW - Management KW - Project management KW - Public relations KW - Catering management N1 - Includes bibliographical references and index; Values of event management -- The concept of event management -- Event operations management -- Event planning -- Awareness of event planning -- Purpose of special events -- Event promotion and analysis -- Event promotion and advertising -- Event marketing and sponsorship management -- Fundamental of event marketing and management -- Effectiveness of event sponsorship -- Risk management planning -- Event risk management -- Risk management for meetings and events genres -- Event set up and monitoring -- Event set-up -- On-site event management services ER -