event management 3G E-Learning text bibliography nyu 2019 monographic eng

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vii, 276 pages : color illustrations ; 24 cm. Values of event management -- The concept of event management -- Event operations management -- Event planning -- Awareness of event planning -- Purpose of special events -- Event promotion and analysis -- Event promotion and advertising -- Event marketing and sponsorship management -- Fundamental of event marketing and management -- Effectiveness of event sponsorship -- Risk management planning -- Event risk management -- Risk management for meetings and events genres -- Event set up and monitoring -- Event set-up -- On-site event management services. Includes bibliographical references and index. Event management Special events Meetings Planning Hospitality industry Management Project management Public relations Catering management 394.2068 A77 9781680949087 CSPC 250120 20250123112254.0 eng