03604cam a22004098i 4500 21788781 CSPC 20241205161038.0 201104s2021 nyu b 001 0 eng 2020049963 9780367547851 (paperback) DLC eng rda DLC CSPC pcc HM671 .S353 2021 303.372 23 Sch178q Scharrer, Erica, author. Quantitative research methods in communication : the power of numbers for social justice / Erica Scharrer, Srividya Ramasubramanian. 2105 New York, NY : Routledge, 2021. xx, 362 pages ; 25 cm. text txt rdacontent unmediated n rdamedia volume nc rdacarrier Routledge social justice communication activism series Includes bibliographical references and index. Foundations and definitions -- Ethical considerations -- Operationalization and otherness -- Sampling and representation -- Soliciting opinions through survey research -- Studying responses through experimental methods -- Examining communication content in content analysis research -- Calculations and complexity -- Statistical analysis: from principles to practice -- Mixed methods: triangulating with qualitative research -- Community partnerships and participatory research -- Communicating research for publication, policy, and the public. "This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today's researchers are inspired by the potential for scholarship to make a difference for society, to push toward more just and equitable ends, and to inform members of the public so that they can make decisions about how to navigate the social, cultural, and political world equipped with accurate, fair, and up-to-date knowledge. This book illustrates the mechanics and the meaning behind quantitative research methods by drawing extensively from studies conducted by researchers addressing questions of social justice and the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation. It contains step-by-step guidance in quantitative methods--from conceptualization through all the stages of execution of a study--and demonstrates how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars to conduct socially impactful research"-- Provided by publisher. Social justice Research Methodology. Quantitative research. Communication Study and teaching. Ramasubramanian, Srividya, 1975- author. Online version: Scharrer, Erica, Quantitative research methods in communication New York : Routledge, 2021. 9781003091653 (DLC) 2020049964 7 cbc orignew 1 ecip 20 y-gencatlg ddc BK 23 303.372 Sch178q CIR 2021 0 0 0 ddc 0 0 CSPC CSPC CIR 2024-12-05 0 CIR 303.372 Sch178q 2021 028580 2024-12-05 16:11:05 1-1 2024-12-05 BK 28538 28538