03288cam a22003498i 450000100090000000300050000900500170001400800410003101000170007202000310008904000290012004200080014905000220015708200250017910000300020424501390023426300090037326400380038230000280042033600260044833700280047433800270050249000590052950400510058850505490063952014460118865000430263465000270267765000390270470000470274377601480279021788781CSPC20241205161038.0201104s2021    nyu      b    001 0 eng    a  2020049963  a9780367547851q(paperback)  aDLCbengerdacDLCdCSPC  apcc00aHM671b.S353 202100a303.372223bSch178q1 aScharrer, Erica,eauthor.10aQuantitative research methods in communication :bthe power of numbers for social justice /cErica Scharrer, Srividya Ramasubramanian.  a2105 1aNew York, NY :bRoutledge,c2021.  axx, 362 pages ;c25 cm.  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier0 aRoutledge social justice communication activism series  aIncludes bibliographical references and index.0 aFoundations and definitions -- Ethical considerations -- Operationalization and otherness -- Sampling and representation -- Soliciting opinions through survey research -- Studying responses through experimental methods -- Examining communication content in content analysis research -- Calculations and complexity -- Statistical analysis: from principles to practice -- Mixed methods: triangulating with qualitative research -- Community partnerships and participatory research -- Communicating research for publication, policy, and the public.  a"This textbook is an advanced introduction to quantitative methods for students in communication and allied social science disciplines that focuses on why and how to conduct research that contributes to social justice. Today's researchers are inspired by the potential for scholarship to make a difference for society, to push toward more just and equitable ends, and to inform members of the public so that they can make decisions about how to navigate the social, cultural, and political world equipped with accurate, fair, and up-to-date knowledge. This book illustrates the mechanics and the meaning behind quantitative research methods by drawing extensively from studies conducted by researchers addressing questions of social justice and the transformation of structures, practices, and understandings in society through community and civic engagement and policy formation. It contains step-by-step guidance in quantitative methods--from conceptualization through all the stages of execution of a study--and demonstrates how researchers can engage with social justice issues in systematic, rigorous, ethical, and meaningful ways. This text serves as a core or supplementary textbook for graduate and advanced undergraduate courses in research methods for communication and social sciences and fills a gap for a methods text that is responsive to the desire of scholars to conduct socially impactful research"--cProvided by publisher. 0aSocial justicexResearchxMethodology. 0aQuantitative research. 0aCommunicationxStudy and teaching.1 aRamasubramanian, Srividya,d1975-eauthor.08iOnline version:aScharrer, Erica,tQuantitative research methods in communicationdNew York : Routledge, 2021.z9781003091653w(DLC) 2020049964