TY - BOOK AU - Gawande,M.K. AU - Deshmukh,Pravin M. AU - Nichit,Dinesh W. TI - Research methodology / SN - 9789389837308 U1 - 001.42 22 PY - 2022/// CY - Basant Vihar, Kanpur : PB - Chandralok Prakashan, KW - Research KW - Methodology N1 - Includes bibliographical references and index.; Introduction to research -- Research strategies -- Hypothesis -- Research design methodology -- Data collection method: a. sample techniques, b. observation, c. interviews, d. questinory -- Research policy and research management -- Research in management -- Research in marketing management -- Review of literature -- Research reports -- Organisation of research management -- Research policy -- Surviving the social science -- Statistical analysis. ER -