Research methodology /
M.K Gawande, Pravin M. Deshmukh, and Dinesh W. Nichit.
- viii, 328 ; 23 cm.
Includes bibliographical references and index.
Introduction to research -- Research strategies -- Hypothesis -- Research design methodology -- Data collection method: a. sample techniques, b. observation, c. interviews, d. questinory -- Research policy and research management -- Research in management -- Research in marketing management -- Review of literature -- Research reports -- Organisation of research management -- Research policy -- Surviving the social science -- Statistical analysis.