Gawande, M.K.,

Research methodology / M.K Gawande, Pravin M. Deshmukh, and Dinesh W. Nichit. - viii, 328 ; 23 cm.

Includes bibliographical references and index.

Introduction to research -- Research strategies -- Hypothesis -- Research design methodology -- Data collection method: a. sample techniques, b. observation, c. interviews, d. questinory -- Research policy and research management -- Research in management -- Research in marketing management -- Review of literature -- Research reports -- Organisation of research management -- Research policy -- Surviving the social science -- Statistical analysis.

9789389837308


Research--Methodology.

001.42 / G248r