TY  - BOOK
AU  - Höllerer,Markus A.
AU  - Leeuwen,Theo van
AU  - Jancsary,Dennis
AU  - Meyer,Renate E.
AU  - Andersen,Thomas Hestbaek
AU  - Vaara,Eero
TI  - Visual and multimodal research in organization and management studies / 
T2  - Routledge studies in management, organization and society
SN  - 9780367786847
AV  - HD30.3 
U1  - 658.45  23
PY  - 2019///
CY  - New York, NY : 
PB  - Routledge, 
KW  - Communication in organizations
KW  - Communication in management
KW  - Visual communication
N1  - Includes bibliographical references and index; Introduction -- Purpose of this volume -- A social semiotic approach to multimodality -- Strategies for multimodal scholarly inquiry -- Approaches, methods, and research agenda: an overview -- The practice approach -- The strategic approach -- The dialogical approach -- Summary: towards multi-approach studies in multimodal organization research -- Application -- Introduction to four case studies -- The use of logos in post-merger identity construction at Aalto university -- Multimodal meaning-making in online shopping -- Multimodal legitimation and corporate social responsibility (CSR) -- Discussion -- The way ahead: discussion and conclusion.
ER  -