01994nam a2200361 i 4500 CSPC 20241119160142.0 241119s2019 nyua b 001 0 eng d 9780367786847 CSPC CSPC eng rda HD30.3 658.45 H722v 23 Höllerer, Markus A., author. Visual and multimodal research in organization and management studies / Markus A. Höllerer, [and 5 others]. New York, NY : Routledge, 2019. xv, 227 pages : illustrations ; 23 cm. text rdacontent unmediated rdamedia volume rdacarrier Routledge studies in management, organization and society Includes bibliographical references and index. Introduction -- Purpose of this volume -- A social semiotic approach to multimodality -- Strategies for multimodal scholarly inquiry -- Approaches, methods, and research agenda: an overview -- The practice approach -- The strategic approach -- The dialogical approach -- Summary: towards multi-approach studies in multimodal organization research -- Application -- Introduction to four case studies -- The use of logos in post-merger identity construction at Aalto university -- Multimodal meaning-making in online shopping -- Multimodal legitimation and corporate social responsibility (CSR) -- Discussion -- The way ahead: discussion and conclusion. Communication in organizations. Communication in management. Visual communication. Leeuwen, Theo van, author. Jancsary, Dennis, author. Meyer, Renate E., author. Andersen, Thomas Hestbaek, author. Vaara, Eero, author. ddc 0 BK 658.45 H722v CIR 2019 23 0 0 ddc 0 0 CSPC CSPC CIR 2024-11-19 0 CIR 658.45 H722v 2019 028427 2024-11-19 00:00:00 1-1 2024-11-19 BK 28468 28468