Höllerer, Markus A.,  <br/><br/>
Visual and multimodal research in organization and management studies /  
Markus A. Höllerer, [and 5 others].  
 - xv, 227 pages :   illustrations ;   23 cm. 
 - Routledge studies in management, organization and society .
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Purpose of this volume -- A social semiotic approach to multimodality -- Strategies for multimodal scholarly inquiry -- Approaches, methods, and research agenda: an overview -- The practice approach -- The strategic approach -- The dialogical approach -- Summary: towards multi-approach studies in multimodal organization research -- Application -- Introduction to four case studies -- The use of logos in post-merger identity construction at Aalto university -- Multimodal meaning-making in online shopping -- Multimodal legitimation and corporate social responsibility (CSR) -- Discussion -- The way ahead: discussion and conclusion.   
<br/><br/><label>ISBN: </label>9780367786847 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in organizations.<br/>Communication in management.<br/>Visual communication.
<br/><br/><label>LC Class. No.: </label>HD30.3 
<br/><br/><label>Dewey Class. No.: </label>658.45   / H722v