Chapman, Reuben,

Electronic and digital media / Reuben Chapman. - viii, 179 pages : colored illustrations ; 27 cm. - Knowledge series .

Includes bibliographical references and index.

Electronic and digital media: an introduction -- Audience and audience research -- Media channels for content distribution -- Digital advertising and marketing -- Social media management -- News and news management.

9781682858745


Digital media.
Digital communications.
Online journalism.

HM851 / .E44

302.231 / C366e