TY  - BOOK
AU  - Areola,Eunice Mareth Q.
AU  - Manzano,Ronald G.
AU  - Trinidad,Fernando V.III
TI  - Entrepreneurship in tourism and hospitality / 
SN  - 9786210434644
U1  - 338.04 
PY  - 2021/// ; Reprint 2023
CY  - Manila : 
PB  - REX Book Store, 
KW  - Entrepreneurship
KW  - Study and teaching
KW  - Tourism
KW  - Hospitality industry
N1  - Includes bibliographical references and index; The world of entrepreneurship in tourism and hospitality -- Entrepreneurship and economic development in tourism and hospitality -- Preparation toward an entrepreneurial journey -- Tourism and hospitality business environment -- Planning the tourism and hospitality business venture -- Strategic management and the entrepreneurial process -- Forms of tourism and hospitality business ownership and franchising -- Developing a business plan -- Crafting a business plan -- Building a marketing plan -- Creating a successful financial plan -- service and product design -- Creating the operation and management plan -- Presentation and evaluation of business plan -- Corporate social responsibility and sustainability in the tourism and hospitality industry -- Developing a sustainable tourism and hospitality industry -- business sustainability -- Sustainable tourism business stories and cases
ER  -