Areola, Eunice Mareth Q. creator author. Manzano, Ronald G. author. Trinidad, Fernando V. III author. text bibliography ph Manila REX Book Store 2021 ; Reprint 2023 2021 First edition. monographic eng

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viii, 172 pages ; 24 cm. The world of entrepreneurship in tourism and hospitality -- Entrepreneurship and economic development in tourism and hospitality -- Preparation toward an entrepreneurial journey -- Tourism and hospitality business environment -- Planning the tourism and hospitality business venture -- Strategic management and the entrepreneurial process -- Forms of tourism and hospitality business ownership and franchising -- Developing a business plan -- Crafting a business plan -- Building a marketing plan -- Creating a successful financial plan -- service and product design -- Creating the operation and management plan -- Presentation and evaluation of business plan -- Corporate social responsibility and sustainability in the tourism and hospitality industry -- Developing a sustainable tourism and hospitality industry -- business sustainability -- Sustainable tourism business stories and cases. Eunice Mareth Q. Areola, Ronald G. Manzano and Fernando III V. Trinidad. Includes bibliographical references and index. Entrepreneurship Study and teaching Tourism Hospitality industry 338.04 Ar338e 9786210434644 CSPC 240724 20240726122459.0 eng