02046nam a2200313 i 4500 CSPC 20240726122459.0 240724s2021 ph bi 001 0 eng d 9786210434644 CSPC eng CSPC rda 338.04 Ar338e Areola, Eunice Mareth Q., author. Entrepreneurship in tourism and hospitality / Eunice Mareth Q. Areola, Ronald G. Manzano and Fernando III V. Trinidad. First edition. Manila : REX Book Store, 2021 ; Reprint 2023 viii, 172 pages ; 24 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. The world of entrepreneurship in tourism and hospitality -- Entrepreneurship and economic development in tourism and hospitality -- Preparation toward an entrepreneurial journey -- Tourism and hospitality business environment -- Planning the tourism and hospitality business venture -- Strategic management and the entrepreneurial process -- Forms of tourism and hospitality business ownership and franchising -- Developing a business plan -- Crafting a business plan -- Building a marketing plan -- Creating a successful financial plan -- service and product design -- Creating the operation and management plan -- Presentation and evaluation of business plan -- Corporate social responsibility and sustainability in the tourism and hospitality industry -- Developing a sustainable tourism and hospitality industry -- business sustainability -- Sustainable tourism business stories and cases. Entrepreneurship Study and teaching. Tourism. Hospitality industry. Manzano, Ronald G., author. Trinidad, Fernando V. III, author. ddc 0 BK 338.04 Ar338e FIL 2021 0 0 ddc 0 0 CSPC CSPC FIL 2024-07-24 3 2 FIL 338.04 Ar338e 2021 027909 2026-04-21 08:38:54 2026-02-20 1-3 2024-07-24 BK 0 0 ddc 0 0 CSPC CSPC FIL 2024-07-24 5 FIL 338.04 Ar338e 2021 027910 2026-02-13 09:04:21 2026-01-20 2-3 2024-07-24 BK 0 0 ddc 0 0 CSPC CSPC FIL 2024-07-24 2 FIL 338.04 Ar338e 2021 027911 2025-04-07 09:05:10 2025-02-27 3-3 2024-07-24 BK 27869 27869