Areola, Eunice Mareth Q., <br/><br/>
Entrepreneurship in tourism and hospitality /  
Eunice Mareth Q. Areola, Ronald G. Manzano and Fernando III V. Trinidad. 
 - First edition. 
 - Manila :   REX Book Store,   2021 ; Reprint 2023 
 - viii, 172 pages ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The world of entrepreneurship in tourism and hospitality -- Entrepreneurship and economic development in tourism and hospitality -- Preparation toward an entrepreneurial journey -- Tourism and hospitality business environment -- Planning the tourism and hospitality business venture -- Strategic management and the entrepreneurial process -- Forms of tourism and hospitality business ownership and franchising -- Developing a business plan -- Crafting a business plan -- Building a marketing plan -- Creating a successful financial plan -- service and product design -- Creating the operation and management plan -- Presentation and evaluation of business plan -- Corporate social responsibility and sustainability in the tourism and hospitality industry -- Developing a sustainable tourism and hospitality industry -- business sustainability -- Sustainable tourism business stories and cases. 
<br/><br/><label>ISBN: </label>9786210434644 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship--Study and teaching.<br/>Tourism.<br/>Hospitality industry.
<br/><br/><label>Dewey Class. No.: </label>338.04  / Ar338e