TY  - BOOK
AU  - Kuratko,Donald F.
AU  - Hornsby,Jeffrey S.
TI  - New venture management: the entrepreneur's roadmap 
SN  - 9781138208919
AV  - HD62.5 .K853 2017
U1  - 658 23
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - New business enterprises
KW  - Venture capital
KW  - Entrepreneurship
N1  - Revised edition of the authors' New venture management, c2009; Includes index; Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture finances -- Startup capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauge -- New venture growth -- Human resources : the people -- Successful business plans : the compass -- Scaling ventures : the future -- Index
ER  -