New venture management : the entrepreneur's roadmap /
Donald F. Kuratko & Jeffrey S. Hornsby.
- Second Edition.
- xix, 334 pages : illustrations ; 23 cm.
Revised edition of the authors' New venture management, c2009. Includes index.
Preface -- About the authors -- New venture opportunities -- New ventures : the quite giant -- Ideation : the concept -- Venture choices : the pathways -- New venture development -- Marketing : the customer -- Legal considerations : the parameters -- Strategic pricing : the hook -- New venture finances -- Startup capital : the injection -- Financial statements : the scorecard -- Financial analysis : the gauge -- New venture growth -- Human resources : the people -- Successful business plans : the compass -- Scaling ventures : the future -- Index.
9781138208919
2016059458
New business enterprises. Venture capital. Entrepreneurship.