TY  - BOOK
AU  - Pradhan,B.K.
TI  - Planning and management of advertising and marketing / 
SN  - 9789387985384
U1  - 658.401811 
PY  - 2023///.
CY  - Jaipur : 
PB  - Horizon Press, 
KW  - Business
KW  - Industries
KW  - Business planning
KW  - Management
KW  - Advertising
KW  - Marketing
N1  - Includes bibliographical references and index.; Introduction -- Planning of advertisement -- Management of advertisement -- Crisis management -- Marketing and advertisement of indigenous products -- Strategic initiatives -- Advertising and marketing of products -- Microstructure of the market.
ER  -