03231nam a2200313 i 4500003000500000005001700005008004100022040002000063090002500083100003000108245015500138300001400293336002100307337002500328338002300353502009700376504004100473520197200514700003402486700003502520700003402555720003902589720004402628720003002672720003702702942004002739952012102779999001702900CSPC20240405130020.0240405s2022    ph a     mab  000 0 eng d  cCSPCaCSPCbeng  aUTH BSHM B4564b 20221 aBernal, Junil E.,eauthor10aBenefits of social media as creative marketing tool in promoting food cart businesses in the municipality of Nabua / cJunil E. Bernal [and 3 others].  a68 leaves  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aUndergraduate Theses (BSTM) - Tourism Management.cCamarines Sur Polytechnic Colleges, 2022.  aIncludes bibliographical references.3 aThe general aim of this study is to determine the Benefits of Social Media as Creative Marketing Tool in Promoting Food Cart Businesses in the Municipality of Nabua. The main concern of the study was to determine the profile of the respondents in terms of food products sold, age, sex, educational attainment, type of business, average monthly income. To identify the strategies used by foodcart owners using social media as creative marketing tool in promoting their business.To find out the level of awareness on the benefits of social media as creative marketing tool on promoting foodcart businesses in the Municipality of Nabua. The locale of the study was in the vicinity of Poblacion Area at Nabua, Camarines Sur. A total of 30 food cart owners participated and answered the survey questionnaires. The descriptive method was used with a survey questionnaire as the primary data gathering tool. The data gathered were tabulated, computed and analyzed through the use of statistical tool such as percentage technique and weighted mean. The survey responses were quantified by the 4-point Likert Scale. Based on the respondents given data, it was determined that Majority of the respondents were selling street foods as their food cart product, adult females, high school graduate, has family owned business and their monthly income is under the bracket of P 10,000 and below. Educational attainment influences the social media strategies used by the food cart owners. Facebook is the primary social media channel used by the majority of food cart entrepreneurs to advertise their businesses. Among the strategies aforementioned using photo editors were most implemented by the food cart owners. Food cart owners are aware of the benefits of using social media to expand the reach of their businesses and boost profits. A guidebook is be created to aid food cart owners in navigating social media, especially since the majority of study participants were adults. 1 aSoto, Marc Joseph J.,eauthor1 aTaniog, John Lloyd S.,eauthor1 aVelasco, Jose Jr. B.,eauthor1 aTataro, Marietta Almonte,eadviser1 aBañaria, Russell E.,echair, panelist1 aCruz, Roque B.,epanelist1 aVisaya, Kristopher T.,epanelist  2ddcn0cUMhB4564biBSHMkUTHm2022  00102ddc4070aCSPCbCSPCcUTHd2024-04-05l0oUTH BSHM B4564b 2022p006171UMr2024-04-05 00:00:00w2024-04-05yUM  c27380d27380