Kotler, Philip, <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - 14th  Edition. 
 - I.36 pages :  figures, images, tables ;  27 cm. 
<br/><br/> Includes Bibliographical references and Index. 
<br/><br/>Defining marketing and the marketing process -- Understanding the marketplace and consumers -- Designing a customer-driven strategy and mix -- Extending marketing. 
<br/><br/><label>ISBN: </label>9780273779827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.--Europe.
<br/><br/><label>Dewey Class. No.: </label>658.8   / K848p