TY  - BOOK
AU  - Hoffman, K. Douglas
AU  - Hoffman,K.Douglas
AU  - Bateson,John E.G.
TI  - Services marketing: concepts, strategies & cases 
SN  - 9781285429786
U1  - 658.8 
PY  - 2017///
CY  - USA
PB  - Cengage Learning
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Professions
N1  - Includes Index
ER  -