Managing sport organizations : responsibility for performance /
Daniel Covell, Sharianne Walker and Curt Hamakawa.
- Fourth edition, fully revised and updated.
- viii,369 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
The sport management challenge-- Defining management and the branded and licensed sport product industry-- Globalization, ethics and the international sport industry segment-- Information technology (IT) management and the sport media industry-- Developing goals and school and youth sport-- Decision making and the health and fitness industry-- Strategic management and the sport.
9781138363434
2018045815
Sports administration. Sports--Management.--United States