TY  - BOOK
AU  - Houlier,Laurent
AU  - Blaskey,John
TI  - Exporting: key considerations for international business growth 
SN  - 9781952538445
AV  - HF1416.5 
U1  - 658.049 
PY  - 2020///
CY  - New York
PB  - Business Expert Press
KW  - Export marketing
KW  - United States
KW  - International business enterprises
KW  - Management
KW  - International trade
N1  - Includes bibliographical references and index; Products and services: Adapting for export markets, -- Intellectual property (IP): Protecting and leveraging brands -- Communication: bridging language and cultural gaps, -- Tradeshows: optimizing and measuring performance, -- B2B and D2C options: selecting sales channels, -- Cashflow: balancing prudence and growth, -- Culture and behavior: managing organizational disruption
ER  -