Cruise marketing and management
text
bibliography
nyu
2020
Second edition
monographic
eng
xiv, 289 pages : color illustrations ; 26 cm. + 1 DVD (4 3/4 in.)
Contemporary cruise operations -- Selling cruises and cruise products -- Maritime issues and legislation -- Cruise geography -- Planning itinerary -- Health, safety and security -- Customer services -- Food and beverage operations management -- Managing facilities -- Cruise line ship management.
Includes bibliographical references and index.
Cruise lines
Ocean travel
Tourism
Marketing
387.542 C888
9781984637086
CSPC
231215
20231228110543.0
eng