TY  - BOOK
AU  - Singh,Kavita
TI  - Customer relationship management
SN  - 9789383263516
AV  - HF5415.5 
U1  - 658.812 
PY  - 2018///
CY  - New Delhi, India : 
PB  - Orange Books International, 
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references and index; Introduction -- Customer value and service orientation -- Customer focused management -- Customer service management -- Consumer behaviour -- Consumer knowledge management -- Customer relationships
ER  -