Singh, Kavita,  <br/><br/>
Customer relationship management / 
Kavita Singh.  
 - viii, 232 pages ;   23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Customer value and service orientation -- Customer focused management -- Customer service management -- Consumer behaviour -- Consumer knowledge management -- Customer relationships. 
<br/><br/><label>ISBN: </label>9789383263516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management
<br/><br/><label>LC Class. No.: </label>HF5415.5 
<br/><br/><label>Dewey Class. No.: </label>658.812  / Si643c