text and cases Dess, Gregory G. creator author. McNamara, Gerry author. Eisner, Alan B. author. Lee, Seung-Hyun (Sean) author. text nyu 2021 Tenth edition. monographic eng

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xli, 428 (C-327, I-34) pages : color illustrations ; 25 cm. Strategic management: creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets; moving beyond a firm's tangible resources -- Business-level strategy: creating and sustaining competitive advantages -- corporate- level strategy: creating value through diversification -- international strategy: creating value in global markets -- entrepreneurial strategy and competitive dynamics -- Strategic control and corporate governance -- Creating effective organizational design -- Strategic leadership: creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Analyzing strategic management cases -- Gregory G. Dess, [and 3 others]. Includes bibliographical references and index. Strategic planning HD30.28 .D4743 658.4012 D471s 9781260575255 CSPC 231113 20250602150705.0 eng