02946nam a2200325 i 4500 CSPC 20250718090204.0 231113s2020 nyu b 001 0 eng 2019040222 9780367178727 (paperback) CSPC CSPC eng P91.3 .B69 2020 23 302.20721 B697a Boyle, Michael P., 1975- author. Applied communication research methods : getting started as a researcher / Michael P. Boyle and Mike Schmierbach. Second edition. New York : Routledge, 2020. xxiv, 459 pages ; 26 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Basic principles of research and a guide to using this book -- Basic concepts of research -- Scholarly research and the creation of knowledge -- Ethical research -- Concept explication and measurement -- Reliability and validity -- Effective measurement -- Sampling -- Experiments and threats to validity -- Survey research -- Content analysis -- Qualitative research -- Approaches to qualitative analysis -- Descriptive statistics -- Principles of inferential statistics -- Multivariate inferential statistics. "A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities, including: Research in Depth - examples of methods as applied in scholarly research, Reflect and React - problems and issues that promote reflection and discussion, Voices from Industry - Q&As with professionals working in communication industries, End-of-unit activities - exercises that reinforce concepts and content The text is ideally suited to both undergraduate and graduate courses in mass communication research methods. Online resources, including sample syllabi, PowerPoint slides, and test banks are available on the companion website: www.routledge.com/cw/boyle"-- Provided by publisher. Communication Research. Communication Methodology. Schmierbach, Mike, author. ddc BK 302.20721 B697a GRD 2020 0 23 0 0 ddc 0 0 CSPC CSPC GRD 2023-11-13 1 GRD 302.20721 B697a 2020 026434 2025-02-24 00:00:00 2025-01-23 1-2 2023-11-13 BK 0 0 ddc 0 0 BUHI BUHI CIR 2023-11-13 0 CIR 302.20721 B697a 2020 001634-BUH 2023-11-13 00:00:00 1-1 2023-11-13 BK 0 0 ddc 0 0 CSPC CSPC GRD 2024-09-04 0 GRD 302.20721 B697a 2020 028185 2024-09-04 00:00:00 2-2 2024-09-04 BK 26440 26440