TY  - BOOK
AU  - Farese,Lois Schneider
AU  - Kimbrell,Grady
AU  - Woloszyk,Carl A.
TI  - Marketing essentials
SN  - 0026406012
AV  - HF5415 
U1  - 658.8 
PY  - 1997///
CY  - USA
PB  - Glencoe/McGraw-Hill
KW  - Marketing
KW  - Business education
KW  - Study and teaching (Secondary)
KW  - Distributive education
KW  - Advertising
KW  - Entrepreneurship
KW  - Study and teaching
N1  - Includes index; Marketing is all around us -- Basic marketing concepts -- Our free enterprise system -- World economies -- Business and social responsibility -- The domestic marketplace -- The global marketplace -- Fundamentals of mathematics -- Communication skills -- Computer technology -- Interpersonal skills -- Management skills -- What is selling? -- The sales process -- Determining needs and product presentation -- Handling customer questions and objectives -- Closing the sale and following up -- Math for retail sales -- What is promotion? -- Advertising media -- Preparing print advertisements -- Visual merchandising and display -- Publicity and public relations -- Channels of distribution -- Physical distribution -- Stock handling and inventory control -- Purchasing and distribution math -- Price planning -- Pricing strategies -- Pricing math -- Marketing research -- Conducting marketing research -- What is product planning -- Branding, packaging, and labeling -- Extended product features -- What is entrepreneurship? -- Risk management -- Developing a business plan -- Financing the business -- Cheers in marketing -- Making your career decision -- Finding and applying for a job
ER  -