TY  - BOOK
ED  - 3G E-Learning
TI  - Theory, practice, and techniques in business and marketing management
SN  - 9781984637277
U1  - 658  
PY  - 2020///
CY  - New York
PB  - 3G E-learning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Business and marketing management -- Marketing environment and segmentation -- Marketing mix and communication -- Essential of physical distribution -- Pricing and revenue management -- Consumer behavior in marketing -- Customer relationship management
ER  -