Theory, practice, and techniques in business and marketing management
3G E-Learning
text
bibliography
nyu
2020
Second edition
monographic
eng
x, 315 pages : illustrations (some color) ; 24 cm.
Business and marketing management -- Marketing environment and segmentation -- Marketing mix and communication -- Essential of physical distribution -- Pricing and revenue management -- Consumer behavior in marketing -- Customer relationship management.
Includes bibliographical references and index.
Marketing
Management
658 T343
9781984637277
CSPC
231019
20231027051447.0
eng