01136nam a2200265 i 4500 CSPC 20231027051447.0 231019s2020 nyua b 001 0 eng d 9781984637277 CSPC CSPC eng 658 T343 Theory, practice, and techniques in business and marketing management Second edition New York : 3G E-learning, 2020. x, 315 pages : illustrations (some color) ; 24 cm. rdacontent text rdamedia unmediated rdacarrier volume Includes bibliographical references and index. Business and marketing management -- Marketing environment and segmentation -- Marketing mix and communication -- Essential of physical distribution -- Pricing and revenue management -- Consumer behavior in marketing -- Customer relationship management. Marketing Management 3G E-Learning ddc BK 658 T343 CIR 2020 0 0 0 ddc 0 0 CSPC CSPC CIR 2023-10-19 1 CIR 658 T343 2020 026183 2026-03-09 14:47:40 2026-01-15 1-1 2023-10-19 BK 26346 26346