Theory, practice, and techniques in business and marketing management 

 - Second edition 
 - x, 315 pages :  illustrations (some color) ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Business and marketing management -- Marketing environment and segmentation -- Marketing mix and communication -- Essential of physical distribution -- Pricing and revenue management -- Consumer behavior in marketing -- Customer relationship management. 
<br/><br/><label>ISBN: </label>9781984637277 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management 
<br/><br/><label>Dewey Class. No.: </label>658   / T343